Target is planning to launch nine different natural/organic product brands in their 1,591 stores across the country this March. You can already find Burt’s Bees in their stores but they’re also planning these eight others: Alba, Avalon Organics, Dr. Bronner’s Magic Soaps, Giovanni Organic Cosmetics, Jason Natural Products, Juice Organics, Kiss My Face and Weleda.

Score one for natural product consumers. According to Target, this launch is an important measuring stick for the general acceptance and demand for natural products.

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