The idea of a universal ‘environmentally safe’ label for products that can identify those which are eco-friendly seems like a good idea, right? Not when the label is owned by the very company that creates the products.

That’s exactly what’s happening with SC Johnson’s Greenlist™ label. According to SC Johnson:

The Greenlist™ process provides ratings for more than 95 percent of the raw materials we use, including solvents, propellants, insecticides, packaging and more. Read more on the Greenlist™ process in our Greenlist Fact Sheet.

Now, while we’re completely supportive of any company, especially one as large as SC Johnson, taking action to reduce their impact on the environment, this strikes me as pulling the wool over unsuspecting consumers by making the least amount of changes and still smacking a ‘green’ sticker on. Misleading consumers does no good and can hurt the industry more than help.

I don’t honestly see how they can call products like the scrubbing bubbles line and their plastic, disposable, chemical laden shower cleaner products green, but apparently slapping a Greenlist sticker on them makes them. I hope consumers aren’t as easily duped as I think they might be.

Treehugger took a look at the ingredients of Windex and breaks down how uneco-friendly the product really is. Take a look and learn that Greenlist™ doesn’t mean what they want you to think.

Via Treehugger.